Eaglie's Aviary

Tuesday, December 11, 2007

Second Life Is Not Real Life, Really

Yes, I support the WGA. But aren't there better ways to get the word out? Like, by picketing in the real world?

(From United Hollywood.)

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Comments:

This is actually where it gets interesting. I'm assuming your question wasn't rhetorical, so here's an answer.

The generals are always fighting the last war, and even now the WGA is struggling based on continued lack of foresight: in 1988 nobody foresaw the drop in videotape prices, then nobody saw the emergence of the DVD, then nobody saw the emergence of downloading or streaming from the Internet. So now, the focus is still very much on today's technologies and not so much on tomorrow's.

The road to the future is paved with cheese, for sure, but the virtual worlds of today are the sets, stages, theaters and screens of tomorrow, and the rules will be much different. Technologies are being created that incorporate story into immersive shared environments. Who will write those stories? Who will be compensated? Who will control the distribution and marketing?

Picketing in a virtual world calls attention to the fact that it would be a mistake to limit the focus of this current struggle to today's issues of downloading and streaming. We've come a long way since 1988. Imagine if whatever is decided this time around, however current it is with today's technology, were still governing the industry in 2026.
 
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